Client case study
Beauty Salon Marketing agency Case study: Skinfit newfarm brisbane qld
22X Return On Ad Spend
Cost Per Lead Reduced By 60%
More Than Double the enquiries a month
The situation
The challenge and key problems
- Total reliance one set of ads to work and no variations or creative testing in place to produce better advertising results
- Competitive Marketplace: The Brisbane is flooded with clinics doing the same services, especially HIFU and selling the services i some cases below $100 which required a robust strategy to break through the noise of cheap services
- Marketing delivering not reliable, The business wasn't getting enough enquiry to support the amount of bookings it needed on a daily, weekly or monthly basis to grow
- Lots of free space in the calendar for appointments due to not enough clients to support the sized team and to take into account cancellations each week
- Previously there was a lot of un systematised marketing, no consistency in lead generation and low lead quality
- A lot of lost cost treatment being run under $100 and no other higher priced products
Skinfit Newfarms found Aamena is a wealth of knowledge on skin and in our opinion deserve a lot more acolades that she has because her knowledge is top tier in comparison to a lot of clinic and salon owners we speak with. Its a privately owned brands in Brisbane, offering a large range of cutting-edge skin treatments that get amazing results for their clients, but the digital footprint is what defines achieving success or going stagnant.
Skinfit Newfarm saw a big opportunity to grow even further, yet their digital presence just wasn’t doing the job, the paid advertising was inconsistent and the brand spent thousands on ad agencies to be left with nothing in return
Growasalon.com collaborated with Skinfit Newfarm to deliver a solution social media strategy through their advertising activities,
The strategy
Our Approach To Achieving These Results For Skinfit Newfarm in Brisbane Australia
The team at growasalon.com used a combination of tools to see where the opportunity for growth is for this brand:
- 1
Full Audits were done through the Facebook ads manager, website, past client lists, highest-paying clients were extracted out of the booking systems, we also did website reports and keyword ranking reports along with competitor analysis of the area to see where opportunity was for this brand to differentiate itself from the rest.
- 2
Offers were created and re-structured for their new paid advertising campaigns a low ticket high impact offer was created to fill the spots in the calendar in volume to run on facebook and instagram, while 3 other higher ticket offers were created across other treatments like Neo Lifting Buccal Massage, SQT Bio Micro needling Advertising and Hifu Marketing
- 3
Once offers were done, the team created multiple angles for the offers with different target problems that their ideal customer would have and they were all set up and tested at the same time to see what works better with the audiences across the Gold Coast
- 4
Each month implementation was tweaked across platforms new headlines were tested and creative is tested across Facebook, Instagram and google
- 5
Consistently each month getting over 300 enquiries to the business and 22X return on ad spend from mainly through targeting bigger skin problems like malasma and hyper pigmentation
- 6
The team were also trained on a regular basis to ensure that they resell the clients coming through to door to increase the number of active clients monthly