- Salons, clinics & spas served
- 250+
- Specialising in beauty & wellness
- 2018
- Markets served, one team
- AU, US, UK, CA & NZ
Google Ads for Salon, Clinic, and Spa Owners Aiming to Boost Online Visibility and Drive More Bookings
70-80% of buyers search Google before they book a salon service. Make sure it's yours.
Click below to book a Growth Session. BOOK A SALON GROWTH SESSION NOW
Key Challenges Salon, Clinic, and Spa Owners Face With PPC Campaigns
Struggling to reach your target audience and attract more clients to your salon, clinic, or spa? Our proven Google Ads strategies are built specifically for salon owners. We boost your online visibility, drive more traffic to your website, and increase your bookings and revenue.
Managing PPC without the right expertise is a real challenge for salon, clinic, and spa owners. Creating effective ads and optimising campaigns takes a deep understanding of keyword research, ad targeting, bidding strategies, and ad copy. If you're new to PPC, these details can be overwhelming.
The salon, clinic, and spa industry is highly competitive, with many businesses vying for the same clients. That competition drives up cost-per-click (CPC) for relevant keywords, making it harder to get a profitable return on your PPC spend. Knowing how to identify and target less competitive keywords is what makes the difference.
Why Choose Grow A Salon for Your PPC Advertising Management?
Grow A Salon specialises in salon, clinic, and spa PPC. Our dedicated team understands the industry inside and out, and manages your campaigns continuously to drive more traffic and bookings.
PPC targets people already searching Google for a service like yours, right now. That is a different job to social media advertising, which puts your offer in front of people scrolling Facebook, Instagram or TikTok before they've started actively looking. Most clinics need both running at once, but they solve different problems.
Salon PPC Advertising
Explode your salon's bookings every month with targeted, ready-to-buy customers actively searching for your services.
Stop wasting time and money on your salon's PPC advertising. Partner with Grow A Salon to lower your cost per click, increase your traffic, and convert more of that traffic into bookings every month.
Lower Your Average Cost Per Booking
We focus on lowering your cost per booking and turning more paid-search clicks into appointments.
Real PPC Results
We restructured Skinfit Newfarm's Google and Facebook ad campaigns around tested, higher-ticket treatment offers instead of one generic ad, and cut their cost per lead by 60%. Read the full Skinfit Newfarm case study for the full breakdown.
Frequently Asked Questions
What is PPC advertising?
Pay-per-click, or PPC, advertising is a method of online advertising where you pay each time someone clicks your ad. PPC ads appear on search engine results pages, social media feeds, websites, and apps. The most common form is paid search. These ads look like normal search results but appear at the top and bottom of the first page when a specific keyword is searched. Search engines decide ad placement through an auction. Advertisers bid on the keywords they want to target, and the search engine combines that bid with other factors, like ad relevance, to decide which ads appear and in what order.
What can PPC do for my business?
That depends on your business. PPC is a powerful digital marketing strategy, and speed is one of its biggest benefits. You can put hyper-targeted ads in front of your audience within hours, ideal if you're just getting started or you have a time-sensitive offer to promote. Nothing brings in results as fast as PPC. It's like flicking a switch. SEO and social media are brilliant for long-term growth, but PPC can put you on page one of Google in under a day. It comes at a price, but if you want qualified traffic instantly, PPC delivers. Better still, you only pay when someone clicks. With the right targeting, you're not wasting money on audiences who were never going to buy.
What is a good CTR?
Every industry has a different click-through rate benchmark, so it helps to know what you're aiming for. Across industries, the average CTR on Google Ads paid search is around 2%. Anything above that is considered good.
How much will it cost per click?
It depends, and we know that's a frustrating answer. Every location is different, and PPC is an auction system that rewards businesses with high-quality ads. As a general rule, the better your campaign, the lower your cost per click. On average, cost per click on the Google Ads search network runs from $1 to $2. The most expensive keywords can cost upwards of $50 per click. It depends on your area and how much competition is running ads there. Your budget stays in your control. PPC gives you full visibility over how every dollar is spent.