Social media marketing has become an essential tool for hair salons to attract new clients, build their brand, and stay top of mind. With so many platforms to leverage, it can be tricky to come up with fresh social media post ideas consistently. However, by showcasing trendy hairstyles, sharing behind-the-scenes glimpses of your salon, and offering exclusive promotions, you can engage your audience effectively. Additionally, incorporating client testimonials and before-and-after photos can showcase your skills and attract potential clients. By staying active and interactive on social media, hair salons can effectively meet the growing hair stylist requirement in the digital age.
Social Media post example
Focus on Education and Value
Many potential new clients turn to social media to research hair salons before booking. Rather than always promoting your services directly, dedicate some posts to educating followers.
Haircare Tips and Tutorials
Share professional haircare tips like:
How to properly wash and condition hair based on texture
Styling tutorial videos for different looks
Best practices for protecting hair from environmental damage
Seasonal haircare - adjusting routines for summer vs. winter
This provides value to attract followers who want advice to improve their hair health at home.
Product Knowledge
Give insights into the products you use and recommend for results. Explain:
What makes them effective
How to properly apply and use them
Specific hair goals and types they target
This establishes your expertise so prospects trust your recommendations.
Showcase Your Salon's Signature Styles
Social media posts samples
Most clients chose a salon based on their ability to achieve a desired look. Show off your team's skills and aesthetics through visual social content.
Before and After Transformations
These dramatize the possibilities for improving hair. With the client's permission, take and post photos showing:
Before shot of their original hair
During the transformation process
Final after shot spotlighting the breathtaking change
This sells prospects on your makeover abilities.
Spotlight Specific Styles
Capture close-ups of your best haircuts, colors, blowouts, curls, updos, braids and other signature styles. This highlights exactly what you can deliver.
Employee Portfolios
Have each staff member curate a portfolio flaunting their best work. This provides prospects inspiration on who to book with for their particular hair goals.
Promote Retail Products
In addition to hair services, promote the professional retail products you offer clients to purchase and use at home.
Product Releases and Launches
Create buzz and demand for new products you are adding to your retail selection. Share details on what the products are, their key benefits, and when they’ll be available for purchase in-salon.
Product Feature Videos
Short 15-60 second videos demoing and explaining retail products attract client interest and purchases. Show exactly how to use them for optimal results.
Product Bundles and Kits
As holidays and seasonal events approach, spotlight special savings on bundled kits with complementary products. This converts new retail sales.
Engage Followers with an Inside Look
Social media allows you to open up your salon directly to followers in a way traditional marketing can't. Offer an interactive insider's view.
Behind-the-Scenes Footage
Short video clips taking followers behind the scenes build rapport. Capture stylists collaborating on an exciting look, friendly front desk staff, bustling salon energy, etc.
Employee Takeovers
Do Instagram or TikTok takeovers where individual employees take over your account for a day sharing their work and personality. This humanizes your staff.
Share Client Testimonials and Reviews
Re-share great reviews from Google, Yelp or social media. This social proof builds trust and credibility.
Promote Current Deals and Offers
Promotions entice new clients to take the leap and try your salon. But don't make every post a sales pitch. Mix in other value-driven content.
Intro Packages
Many salons offer intro packages with discounted pricing on a haircut, color, or combination service for first-time clients. Promote these on social media regularly.
Seasonal Specials
Around major holidays or events, promote special rates or gift card bonuses. This incentivizes booking during slower times.
Referral Programs
Spotlight referral programs that reward existing clients with discounts or free services for bringing in new clients.
Partner with Local Influencers and Brands
Strategic partnerships expanded your reach and allow cross-promotion.
Influencer Collaborations
Work with local influencers related to beauty, fashion, and lifestyle. Offer them discounted or free services in exchange for promoting your salon to their follower base.
Co-Marketing with Complementary Brands
Partner with other brands like gyms, spas, boutiques, etc. to create joint packages and cross-promote. This expands both audiences.
Feature Local Products
Showcasing products like jewelry, clothes, or beauty items from local makers ties you into the community.
Make Posts Shoppable
Where possible, make social content shoppable by tagging products/services so followers can seamlessly book or purchase.
Social media marketing for salons is an ongoing strategy. Continually test new post ideas and assess performance data to refine your approach. With a creative mix of educational, inspirational, and promotional content, salons can drive real business growth on social platforms.
Social Media Post Ideas to Attract New Clients for Hair Salons
Social media marketing has become an essential tool for hair salons to attract new clients, build their brand, and stay top of mind. With so many platforms to leverage, it can be tricky to come up with fresh social media post ideas consistently. However, by showcasing trendy hairstyles, sharing behind-the-scenes glimpses of your salon, and offering exclusive promotions, you can engage your audience effectively. Additionally, incorporating client testimonials and before-and-after photos can showcase your skills and attract potential clients. By staying active and interactive on social media, hair salons can effectively meet the growing hair stylist requirement in the digital age.
Social Media post example
Focus on Education and Value
Many potential new clients turn to social media to research hair salons before booking. Rather than always promoting your services directly, dedicate some posts to educating followers.
Haircare Tips and Tutorials
Share professional haircare tips like:
How to properly wash and condition hair based on texture
Styling tutorial videos for different looks
Best practices for protecting hair from environmental damage
Seasonal haircare - adjusting routines for summer vs. winter
This provides value to attract followers who want advice to improve their hair health at home.
Product Knowledge
Give insights into the products you use and recommend for results. Explain:
What makes them effective
How to properly apply and use them
Specific hair goals and types they target
This establishes your expertise so prospects trust your recommendations.
Showcase Your Salon's Signature Styles
Social media posts samples
Most clients chose a salon based on their ability to achieve a desired look. Show off your team's skills and aesthetics through visual social content.
Before and After Transformations
These dramatize the possibilities for improving hair. With the client's permission, take and post photos showing:
Before shot of their original hair
During the transformation process
Final after shot spotlighting the breathtaking change
This sells prospects on your makeover abilities.
Spotlight Specific Styles
Capture close-ups of your best haircuts, colors, blowouts, curls, updos, braids and other signature styles. This highlights exactly what you can deliver.
Employee Portfolios
Have each staff member curate a portfolio flaunting their best work. This provides prospects inspiration on who to book with for their particular hair goals.
Promote Retail Products
In addition to hair services, promote the professional retail products you offer clients to purchase and use at home.
Product Releases and Launches
Create buzz and demand for new products you are adding to your retail selection. Share details on what the products are, their key benefits, and when they’ll be available for purchase in-salon.
Product Feature Videos
Short 15-60 second videos demoing and explaining retail products attract client interest and purchases. Show exactly how to use them for optimal results.
Product Bundles and Kits
As holidays and seasonal events approach, spotlight special savings on bundled kits with complementary products. This converts new retail sales.
Engage Followers with an Inside Look
Social media allows you to open up your salon directly to followers in a way traditional marketing can't. Offer an interactive insider's view.
Behind-the-Scenes Footage
Short video clips taking followers behind the scenes build rapport. Capture stylists collaborating on an exciting look, friendly front desk staff, bustling salon energy, etc.
Employee Takeovers
Do Instagram or TikTok takeovers where individual employees take over your account for a day sharing their work and personality. This humanizes your staff.
Share Client Testimonials and Reviews
Re-share great reviews from Google, Yelp or social media. This social proof builds trust and credibility.
Promote Current Deals and Offers
Promotions entice new clients to take the leap and try your salon. But don't make every post a sales pitch. Mix in other value-driven content.
Intro Packages
Many salons offer intro packages with discounted pricing on a haircut, color, or combination service for first-time clients. Promote these on social media regularly.
Seasonal Specials
Around major holidays or events, promote special rates or gift card bonuses. This incentivizes booking during slower times.
Referral Programs
Spotlight referral programs that reward existing clients with discounts or free services for bringing in new clients.
Partner with Local Influencers and Brands
Strategic partnerships expanded your reach and allow cross-promotion.
Influencer Collaborations
Work with local influencers related to beauty, fashion, and lifestyle. Offer them discounted or free services in exchange for promoting your salon to their follower base.
Co-Marketing with Complementary Brands
Partner with other brands like gyms, spas, boutiques, etc. to create joint packages and cross-promote. This expands both audiences.
Feature Local Products
Showcasing products like jewelry, clothes, or beauty items from local makers ties you into the community.
Make Posts Shoppable
Where possible, make social content shoppable by tagging products/services so followers can seamlessly book or purchase.
Social media marketing for salons is an ongoing strategy. Continually test new post ideas and assess performance data to refine your approach. With a creative mix of educational, inspirational, and promotional content, salons can drive real business growth on social platforms.
Jarrod Harman
We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.