Email & SMS Marketing for Salons That Turns First-Time Clients Into Regulars
- Salons, clinics & spas served
- 250+
- Specialising in beauty & wellness
- 2020
- Markets served, one team
- AU, US, UK, CA & NZ
Double your rebooking results with consistent email and text marketing.
Click below and fill in the form to see if it's the right fit for your business.
Email Marketing Agency
As a salon owner, you're already doing your best to bring in new clients and train your team on rebooking. Getting your staff to actually ask for the rebooking, every time, is one of the hardest habits to build.
That's where email and text marketing come in. If you never lost a client, and everyone kept coming back time after time, running your business would be a lot easier and a lot more enjoyable.
Say your rebooking rate sits at 65%. A well-run email and text campaign can be the difference between staying at 65% and climbing meaningfully higher.
What Is Email Marketing
Email marketing is one of the lowest-cost, highest-impact channels available to your salon. It's a series of direct-response emails built to increase brand loyalty, boost client engagement and drive more bookings, sent on a consistent weekly schedule.
Frequently Asked Questions
Is email marketing still effective?
Email is one of the most direct ways to reach your clients. You're not posting on your website and hoping someone finds it, or posting on social media and hoping it shows up in their feed. You're landing directly in their inbox. Even if they don't open it, they still see your salon's name and subject line every time you send. That's a direct line to your audience that social media can't match.
Isn't social media taking over from email marketing?
Not even close. Email consistently reaches more of your audience than social platforms do, because a post to your followers only shows up for a fraction of them, while an email lands with everyone on your list.
Can I buy a list when I'm just starting out?
It's tempting, but resist it. The only email list worth having is one you grow organically. Most email platforms won't even let you upload a purchased list, and the people on it never opted in to hear from your salon. They're far more likely to mark you as spam than to book an appointment.
Do I need to send a newsletter?
Not necessarily. Some salons do well with a newsletter that rounds up specials and recent content. Others get better results sending one focused offer at a time. Test both and see what your clients respond to.
How often should I send marketing emails?
As often as you can without becoming annoying. Some salons do well sending weekly. Others find monthly is plenty. There's no universal number, so treat it as a test and let your open rates and unsubscribes guide the frequency.
Claim Your Free Marketing Plan Valued at $1,500
We Don’t Muck Around
We help grow salons, clinics and spas. That’s it, that’s all we do. Our founder, Jarrod Harman, and the Grow A Salon team have been in the salon, clinic and spa space since 2020 and know it inside and out. When you work with us, you’re in safe hands.
Jarrod Harman, Founder of Grow A Salon
