Case study: Oi Cosmetic Studios Marketing Success

3.2X INCREASE IN NEW CLIENTS A MONTH

26.86% INCREASE IN ORGANIC TRAFFIC

BOOKED 5 WEEKS IN ADVANCE FOR SERVICES

5X INCREASE IN ENQUIRIES EACH MONTH

The challenge and key problems

Total reliance on one advertising platform with their marketing means that if it were to be shut down, there is no other proven options to acquire clients.
Competitive Marketplace: The Gold Coast is flooded with clinics doing the same services, which required a robust strategy
Marketing delivering a very poor ROI, The business wasn't getting enough enquiry to support the amount of bookings it needed on a daily, weekly or monthly basis to grow
Lots of free space in the calendar for appointments due to not enough clients to support the sized team and to take into account cancellations each week
Previously there was a lot of un systematised marketing, no consistency in lead generation and low lead quality

Our Mission

Business Warriors and its brands mission is to become the most cutting-edge sales and marketing company across the beauty sector enabling hair and beauty businesses to accelerate growth and live lives to the fullest

Our Vision

Our vision is that business owners should never have to worry about their business as it is a gateway to the future and making a bigger impact on themselves, their family and community

Client Focused

Grow a Salon places its clients at the centre of all it does. We prioritise their needs, pay close attention to their input, and put forth endless effort to assist them in achieving their objectives.

Teamwork

We think that brilliant ideas can come from anyplace. To create the best possible strategy, we carefully communicate with our clients, pay attention to their input, and work together with them.

Innovation

We take great satisfaction in being at the forefront of the digital marketing industry. We are never content with the way things are; instead, we are continuously experimenting with new methods, trends, and technology.

Results Oriented

We are fixated on them. We track everything we do, and we utilise data to guide our plans and choices. We are dedicated to providing our clients with demonstrable results and real value.

Transperency

We pledge to be forthright and truthful with our customers. To make sure that our clients always understand what we're doing and why, we give frequent updates, thorough reports, and straightforward communication.

13+

Oi Cosmetic Studio is one of the largest well known privately owned brands on the Gold Coast, offering a large range of cutting-edge skin treatments that get amazing results for their clients, but the digital footprint is what defines achieving success or going stagnant.

Oi Cosmetic Studio saw a big opportunity to grow even further, yet their digital presence just wasn’t doing the job—search engine visibility was simply too low, along with dismal ROI for their digital marketing efforts.

Growasalon.com collaborated with Oi Cosmetic Studio to deliver a solution that leveraged SEO to increase the online presence and be seen in more places online, Paid advertising across Facebook and Google to acquire new clients and bookings daily to fill the white spaces in the calendar and email marketing to keep in contact with past clients and re-engage them back to the clinic again. With a full-service digital marketing campaign, we were able to drive positive revenue growth, increase brand visibility in a meaningful way, translate digital visitors into in-bookings and long term clients for the brand.

Our Approach To Achieving These Results For Oi Cosmetic Studio

The team at growasalon.com used a combination of tools to see where the opportunity for growth is for this brand:

Full Audits were done through the Facebook ads manager, google ads manager, website, past client lists, highest-paying clients were extracted out of the booking systems, we also did website reports and keyword ranking reports along with competitor analysis of the area to see where opportunity was for this brand to differentiate itself from the rest

Offers were created and re-structured for their new paid advertising campaigns a low ticket high impact offer was created to fill the spots in the calendar in volume to run on facebook and instagram, while 3 other higher ticket offers were created across other treatments like cosmetic injectables & radio frequency

Once offers were done, the team created multiple angles for the offers with different target problems that their ideal customer would have and they were all set up and tested at the same time to see what works better with the audiences across the Gold Coast

Once offers were proven to convert online, landing pages were created for these offers and interconnected in our marketing vortex strategy

Google Ads were launched with the proven offers December alone drove 54 calls and 156 leads to the business at a 22% conversion rate of leads.

Each month implementation was tweaked across platforms new headlines were tested and creative is tested across Facebook, Instagram and google

Consistently each month getting over 500 enquiries to the business and 110+ new clients booked each month

Email marketing and texts is used to convert enquiries to bookings, upsell existing clientele into other services

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Jarrod Harman

Jarrod founded Business Warriors in 2018 with the aim to help turn Business worriers into Business Warriors using advanced sales strategies and cutting-edge marketing called the battle plan marketing and battle plan sales method. Jarrod's known industry wide for having generated over 253 million dollars in sales personally for his clients, large and small. Having sold multiple 7 figures in courses for himself, be sure to witness his passion for helping others in this challenge. Grow a salon's came about by accident after seeing a huge gap in the market available for salons around sales, marketing and growth strategies and now share simple but effective ways to grow a salon with more predictability

Serena Carli

Serena Carli has been involved in and had her own Business in Online Marketing, Social Media, and SEO for nearly 10 years, along with companies overseas in outsourcing and mobile services.

She has travelled extensively around the world and dealt with clients globally. She single handedly created a million dollar a year company with not much experience at that time, and since organised and run Business detox retreats global. She has spoken on stages in South Africa and America in front of an audience of over 2000 people with no speaking experience; just sheer guts, determination and will - sharing her knowledge around marketing a successful company online and outsourcing anything that doesn't serve you. Serena Founded Grow a salon with Jarrod and is our operations manager with a real passion for helping salons be more efficent with their daily activity

Andy

I'm Andy, the Salon Success Mentor.

As a fellow beauty business owner, I know firsthand the challenges and rewards of running a salon. Our journey started with a modest spray tanning salon, which, eventually together with my amazing partner, has grown into a thriving multi-million dollar beauty empire called 'The Skin Coaches'. We've had our fair share of setbacks, but our determination and passion for helping others feel beautiful has always carried us through. I haven't always been in the beauty industry. My earlier years were filled with struggles: substance abuse, reckless behaviour, and a negative mindset that held me back. Raised in a cramped caravan with my loving mother, I didn't have much in terms of material comforts. However, these tough experiences taught me the value of gratitude and the power of resilience. It wasn't until I made a conscious decision to turn my life around and build great teams and connections with people that I found my true calling: helping salon owners like you achieve their dreams. With my partner, our wonderful children, and our successful salons, I've built a life I'm proud of – and I want to help you do the same. My approach to mentoring focuses on the whole picture: mindset, team dynamics, client relations, and business strategy. By equipping you with the tools to motivate your staff, create a positive work environment, and better serve your clients, financial success will naturally follow. My passion lies in helping salon owners discover their "True Power to Choose" and break free from limiting beliefs. Countless salon owners have seen incredible results after just a few sessions with us, experiencing record-breaking revenue and a newfound sense of clarity and direction. In my previous life I've even managed a company with a $30 million annual turnover, so I know what it takes to succeed in the beauty industry. Apart from my work with salons, I also devote my time to mentoring disadvantaged youth, sharing valuable life lessons and helping them build a successful future. Are you ready to transform your beauty business and unlock its full potential? Book a free introductory call with me, Andy, and discover if my coaching approach is the right fit for you. You have nothing to lose and everything to gain. Let's embark on this journey to success together!