Client case study
Case study: Oi Cosmetic Studios Marketing Success
3.2X INCREASE IN NEW CLIENTS A MONTH
26.86% INCREASE IN ORGANIC TRAFFIC
BOOKED 5 WEEKS IN ADVANCE FOR SERVICES
5X INCREASE IN ENQUIRIES EACH MONTH
The situation
The challenge and key problems
- Total reliance on one advertising platform with their marketing means that if it were to be shut down, there is no other proven options to acquire clients.
- Competitive Marketplace: The Gold Coast is flooded with clinics doing the same services, which required a robust strategy
- Marketing delivering a very poor ROI, The business wasn't getting enough enquiry to support the amount of bookings it needed on a daily, weekly or monthly basis to grow
- Lots of free space in the calendar for appointments due to not enough clients to support the sized team and to take into account cancellations each week
- Previously there was a lot of un systematised marketing, no consistency in lead generation and low lead quality
Oi Cosmetic Studio is one of the largest well known privately owned brands on the Gold Coast, offering a large range of cutting-edge skin treatments that get amazing results for their clients, but the digital footprint is what defines achieving success or going stagnant.
Oi Cosmetic Studio saw a big opportunity to grow even further, yet their digital presence just wasn’t doing the job—search engine visibility was simply too low, along with dismal ROI for their digital marketing efforts.
Growasalon.com collaborated with Oi Cosmetic Studio to deliver a solution that leveraged SEO to increase the online presence and be seen in more places online, Paid advertising across Facebook and Google to acquire new clients and bookings daily to fill the white spaces in the calendar and email marketing to keep in contact with past clients and re-engage them back to the clinic again. With a full-service digital marketing campaign, we were able to drive positive revenue growth, increase brand visibility in a meaningful way, translate digital visitors into in-bookings and long term clients for the brand.
The strategy
Our Approach To Achieving These Results For Oi Cosmetic Studio
The team at growasalon.com used a combination of tools to see where the opportunity for growth is for this brand:
- 1
Full Audits were done through the Facebook ads manager, google ads manager, website, past client lists, highest-paying clients were extracted out of the booking systems, we also did website reports and keyword ranking reports along with competitor analysis of the area to see where opportunity was for this brand to differentiate itself from the rest
- 2
Offers were created and re-structured for their new paid advertising campaigns a low ticket high impact offer was created to fill the spots in the calendar in volume to run on facebook and instagram, while 3 other higher ticket offers were created across other treatments like cosmetic injectables & radio frequency
- 3
Once offers were done, the team created multiple angles for the offers with different target problems that their ideal customer would have and they were all set up and tested at the same time to see what works better with the audiences across the Gold Coast
- 4
Once offers were proven to convert online, landing pages were created for these offers and interconnected in our marketing vortex strategy
- 5
Google Ads were launched with the proven offers December alone drove 54 calls and 156 leads to the business at a 22% conversion rate of leads.
- 6
Each month implementation was tweaked across platforms new headlines were tested and creative is tested across Facebook, Instagram and google
- 7
Consistently each month getting over 500 enquiries to the business and 110+ new clients booked each month
- 8
Email marketing and texts is used to convert enquiries to bookings, upsell existing clientele into other services