- Salons, clinics & spas served
- 250+
- Specialising in beauty & wellness
- 2018
- Markets served, one team
- AU, US, UK, CA & NZ
The done-for-you marketing team built specifically for hair salons, medspas, clinics and beauty businesses, with a real salon owner on staff to keep every strategy grounded in what actually works on the floor.
As a salon marketing agency, we've helped salon, clinic and spa owners add over 200 clients in a year, grow revenue by 100% in 60 days, and book out their calendars without guesswork. If you're ready to stop testing generic marketing advice and start working with people who live and breathe the beauty industry, book your free 30-minute Salon Growth Session below.
What a Salon Marketing Agency Does (and Why Generic Agencies Fall Short)
A salon marketing agency handles the sales and marketing side of running a salon, clinic or spa so the owner can focus on clients and treatments instead of chasing leads. That covers paid advertising, SEO, social media, website and funnel builds, email and text marketing, and the retention systems that turn a one-off booking into a repeat client.
A general marketing company can build you a website or run you some Facebook ads. What most of them can't do is think like a salon owner. They don't know why a five-star Google review matters more to a beauty business than almost any other industry, why rebooking rate is a better growth lever than one-off client acquisition, or why a treatment upsell at the front desk is worth more long term than another discount ad.
Grow A Salon exists because of that gap. We work exclusively with hair salons, medical spas, aesthetic clinics, day spas and beauty businesses across AU, US, UK, CA and NZ. Every campaign, funnel and piece of content is built around how a salon actually makes money: new client acquisition, rebooking frequency, and average spend per visit.
Think of us less as a marketing agency for salons and more as a salon growth agency. A salon marketing consultant might tell you what to do. We build it, run it, and report back on it.
That focus is what separates a true salon marketing company from a generalist agency that happens to take on a beauty client every now and then. It's also why salon, clinic and spa owners tend to stay with us for years rather than switching agencies every few months.
Why Salon, Spa and Beauty Business Owners Choose Grow A Salon
Grow A Salon is a division of Business Warriors, founded by Jarrod Harman in 2018. Jarrod started the company after noticing a gap in the market: salons, clinics and spas needed sales and marketing help built specifically around how their business model works, not a repackaged version of what works for a tradie or a retail store. Jarrod has personally generated over $253 million in sales for his clients.
Serena Carli co-founded Grow A Salon alongside Jarrod. Before taking on the operations side of the business, she spent close to a decade running her own online marketing, social media and SEO company, working with clients around the world.
We also work with Andy, our Salon Success Mentor and Head Coach. Andy built his own beauty business from a single spray tanning salon into a multi-million dollar operation called The Skin Coaches. He knows what it feels like to stand behind the chair, manage staff, and worry about a quiet Tuesday, because he's done it himself, not read about it in a case study.
That combination is what makes Grow A Salon different from most agencies claiming to specialise in beauty marketing. You get a marketing and sales team with a specific track record generating results for salons, clinics and spas, backed by a coach who has actually built and run a salon business day to day. Most agencies can only offer you the first part. The ones that only offer coaching usually can't run your ad campaigns either.
We also run the business the way we ask our clients to run theirs: with clear reporting, straightforward communication, and a genuine focus on measurable outcomes rather than vanity metrics like follower counts.
Our Salon Marketing Services
Everything below is built specifically for salons, clinics, medspas and beauty businesses. Nothing is a repurposed template from a different industry.
Search Engine Optimisation for Salons
Too many salons never optimise what they already have. We handle salon SEO so people actively searching for a business like yours find you first on Google, without paying for every single click. It's a longer-term strategy, but the traffic it brings keeps compounding long after a paid ad campaign would have stopped.
PPC and Paid Advertising for Salons
Pay-per-click and paid social put your salon, clinic or spa in front of people who are already searching for the exact treatments you offer, right when they're searching for them. We manage the campaign build, the targeting, the ad spend and the ongoing optimisation so you're not guessing which keywords or audiences are working.
Social Media Advertising for Salons
Social media is a pivotal part of growing a salon, but posting photos of your work isn't a strategy on its own. We plan, create and run paid social campaigns designed to get people clicking through to your website or booking system, not just liking a post and scrolling on.
Website and Funnel Development
A salon website needs to do one job: turn a visitor into a booking. We build websites and dedicated offer funnels around that single goal, rather than a generic brochure site that looks nice but doesn't convert.
Content Marketing for Salons
If you want to become the go-to salon in your area, content marketing plays a big part in that, but it has to be strategic. We build content plans designed to build your brand and your booking numbers, not just fill up a content calendar.
Email and Text Marketing
Your existing client list is one of the most valuable assets your business has. We use email and text campaigns to keep past clients booking in week after week, month after month, instead of letting them quietly drift to a competitor.
Conversion Rate Optimisation
Your conversion rate isn't just about your website. It covers how your team answers the phone, how your consultations are run, and how your product sales are handled. Improving any one of these by even a small margin can make a meaningful difference to revenue within twelve months.
Business Coaching for Salon Owners
Getting new clients is only half the equation. Our coaching, led by Andy, helps you build the systems, staff training and client experience that bring people back three, five, ten times a year instead of once.
We also work with specific segments of the beauty industry, including medical spa marketing, aesthetic clinic marketing, body sculpting marketing, and laser hair removal marketing, using the same salon-specific approach across each one.
Is Grow A Salon the Right Fit for Your Salon?
We're not the right agency for every salon, and we'd rather tell you that upfront than waste your time on a call that goes nowhere.
To work with us, you need to:
- Own a real salon, clinic or spa with a genuine service to offer. This isn't for hobby businesses.
- Be generating at least $30,000 a month in revenue or more.
- Be serious about growth rather than happy to stay average.
We speak with a large number of salon, clinic and spa owners every month, and a good portion of them aren't ready to work with us yet, usually because there are things they need to fix internally first. That's fine. Worst case, you walk away from a Salon Growth Session with clarity on exactly what to focus on next, even if that isn't with us.
If you do meet the criteria above, book a free Salon Growth Session and we'll map out a plan together.
How Our Salon Marketing Process Works
- 1
Audit.
We start by reviewing your current marketing, your Google Business Profile, your website, and how your competitors are showing up for the same searches in your area. This tells us exactly where the gaps are before we spend a dollar of your budget.
- 2
Strategy.
We build a plan around the channels that will move the needle fastest for your specific business, whether that's paid ads, SEO, content, email and text, or a combination of all four. No two salons get the same cookie-cutter plan.
- 3
Execution.
We run the campaigns, build the funnels, manage the ad spend and handle the day-to-day so you're not stuck learning ad platforms in between clients. This includes the on-page and off-page work involved in ranking your salon on Google over time.
- 4
Retention.
New clients matter, but keeping them matters more. We re-engage your existing client database, help you run in-salon promotions, and train your team on how to rebook clients with ease.
- 5
Reporting.
You get frequent updates and straightforward reporting so you always know what's working, what isn't, and why. No jargon-filled reports designed to justify the invoice.
Salon Marketing Agency Serving AU, US, UK, CA and NZ
Grow A Salon is based at 152 St Georges Terrace, Perth, Western Australia, and works with salon, clinic and spa owners across AU, US, UK, CA and NZ. Whether you're in Perth, Sydney, Melbourne, Brisbane or elsewhere in these five markets, our process doesn't change: beauty industry specific strategy, built and managed by a team that only works with businesses like yours.
Running campaigns across five markets means we've seen what works in different regulatory environments, different ad costs, and different client expectations, and we bring that broader perspective back into every salon's individual strategy, no matter which country they're in.
Salon, clinic and spa owners in the USA or CA can call us on +1 201 932 2489. Those in Australia can call us on 1800 948 096, while callers in NZ or the UK can reach us on +61 488 851 017. You can also email grow@growasalon.com.
FAQs
What is salon marketing?
Salon marketing is the combination of paid advertising, SEO, social media, content, email and text campaigns, and retention systems used to bring new clients into a salon, clinic or spa and keep them coming back. It's different from general small business marketing because it has to account for rebooking cycles, treatment-based revenue and staff utilisation.
Why is salon marketing important?
Without a consistent marketing strategy, a salon relies on walk-ins, word of mouth and whatever spare time the owner has left after finishing treatments. A proper marketing strategy takes the guesswork out of where the next client is coming from and makes growth something you can plan for, not just hope for.
How much should a salon spend on marketing?
This depends on your current revenue, your growth goals and which channels you use. Paid advertising in particular requires a minimum spend to generate a meaningful volume of leads consistently. Book a free Salon Growth Session and we'll walk you through what makes sense for your specific business rather than giving you a generic percentage.
How long does it take to see results?
Paid advertising can generate enquiries within days of a campaign going live. SEO is a longer-term strategy and typically takes 6 to 12 months to reach page one for competitive terms, though longer-tail keywords can move faster. Our clients have reported results ranging from 100 new clients within their first 90 days to sustained revenue growth over 12 to 19 months.
What does a salon marketing agency actually do day to day?
On any given week, that might mean managing your Google and Meta ad accounts, publishing and optimising content on your website, running email and text campaigns to your existing client list, tracking your Google Business Profile ranking, and reporting back on what all of it produced in bookings and revenue.
Is SEO or paid advertising better for a salon?
They serve different purposes. SEO builds long-term organic visibility and is typically lower cost over time, but it takes months to show results. Paid advertising can generate faster enquiries, but it needs an ongoing budget to keep working. Most salons get the best results from a combination of both rather than picking one over the other.
Do you work with salons of all sizes?
We work with salons, clinics and spas generating at least $30,000 a month in revenue. That's not a judgement on the quality of a smaller business. It's simply the point at which a dedicated marketing investment tends to pay for itself.
Do you work with salons outside Australia?
Yes. We work with salon, clinic and spa owners across AU, US, UK, CA and NZ, and our process is the same regardless of which country you're in.