Running a successful salon takes more than just great stylists - you need strategies to keep clients coming back. Rebookings are the lifeblood of a thriving salon business. Here are 7 proven tactics to boost rebookings and drive salon success.

1. Offer Membership Discounts

Loyalty programs that offer discounted rates or other perks for members can incentivise rebookings. Consider monthly memberships that give clients 10-20% off services when they book their next appointment as a member. This provides ongoing value that rewards repeat bookings.

2. Send Appointment Reminders

Don’t let clients forget about their next haircut or colouring! Email and text reminders 2 weeks and 2 days before upcoming appointments cut down on no-shows and make rebooking seamless. Remind clients to reschedule if they can’t make it.

3. Build Strong Relationships

Getting to know your clients fosters trust and loyalty. Train staff to engage with customers, learn their needs, and provide an exceptional experience. Clients who feel genuinely cared for are much more likely to rebook.

4. Offer Referral Discounts

Word-of-mouth brings in ready-to-book clients. Offer $10-20 off for both new and existing clients when they refer friends. This incentivises referrals while letting clients know you appreciate their loyalty.

5. Suggest Upgraded Services

Clients may not know about new services or think to book add-ons. Educate them at appointments about upgraded options like partial highlights or deep conditioning treatments. Suggest add-ons that complement their existing services to boost rebookings.

6. Send Satisfaction Surveys

Asking for feedback shows you care while identifying areas for improvement. Email brief surveys after appointments to see what clients liked and if they’d return. This nets insights to enhance the client experience.

7.Stay Top-of-Mind on Social Media

Promoting your salon and stylists on social media gives you visibility between appointments. Share content that provides value like style tips or behind-the-scenes footage to engage followers. This keeps you top of mind for rebookings.

Getting repeat business takes strategy, but the payoff is huge. Focus on building real relationships, providing premium service, and making rebooking frictionless. With these proven tactics, you’ll be on the road to repeat clients and salon success.