As a laser hair removal business owner, you know that growing your clientele is essential for scaling your company's revenue and profits. With the right marketing strategy, you can expand your customer base and increase the number of repeat customers coming to your clinic for treatments. Use these tactics to scale up your laser hair removal marketing:

Focus on Digital Marketing

In today's digital age, an online presence and digital marketing strategy are imperative for reaching your target demographic and growing your clinic. Optimising your website with relevant keywords and high-quality content builds your visibility and authority in local searches for laser hair removal.

Website Optimisation

• Include service pages detailing your laser hair removal methods, pricing, procedures etc. Optimise these pages with location-based keywords like "laser hair removal Perth" and treatment keywords like "facial hair removal" or "underarm hair removal".

• Blog regularly with educational articles about laser technology, before/after care, treatment comparisons, hair removal myths etc. Share client success stories and before/after photos.

• Make sure your website is mobile-responsive with easy booking and contact options. Over 50% of searches are on mobile devices.

• Add schema markup to pages and content to improve SEO for laser hair removal business. Use FAQ schema for questions, product schema for service details, review schema for testimonials.

• Speed up website load times. Sites loading in under 2 seconds have better engagement and conversions.

Paid Search Ads

• Run Google Ads campaigns focused on laser hair removal keywords for your location targeting nearby searchers ready to book.

• Test ads with different headlines, offers, and call-to-actions. Track conversions to find what works best.

• Expand keywords over time to widen reach - "unwanted hair removal", "laser hair removal at home", etc. can attract broader audiences.

• Use location extensions, call extensions and call-only ads to make it easy for prospects to contact your clinic.

H3: Social Media Ads

• Advertise your services and special offers through paid ads on Facebook, Instagram and TikTok. Retarget past website visitors to drive conversions.

• Segment audiences based on location, age, interests, and intents for the most relevant reach.

• Leverage video ads on Facebook/Instagram showing clinic footage and client reviews.

• Share before/after photos, treatment benefit lists and testimonials as visual social ads.

Leverage Social Media

An active presence on social media networks like Facebook and Instagram provides social proof of your clinic's services and expertise.

Social Content Strategy

• Post videos of procedures, clinic tours, patient interviews and staff Q&As to educate and engage followers.

• Share client success photos and reviews as social proof. Ensure you have patient consent.

• Partner with local influencers and offer free treatments in exchange for testimonials.

• Run polls, contests and quizzes to spark audience interaction and shares. Offer prizes, discounts or freebies.

• Go live on Facebook and Instagram to answer beauty questions from followers. Build authority in laser hair treatments.

• Join local community groups and forums to connect with potential customers in your city.

Responsive Engagement

• Respond promptly to user comments, questions and messages across all platforms.

• Thank users for shares, check-ins and positive mentions to foster goodwill.

• Politely address negative reviews and feedback. Turn complaints into positives for your brand.

• Analyse follower demographics and engagement analytics to refine your social strategy.

Offer Loyalty Programs

Loyalty programs encourage repeat business and referrals.

Treatment Packages

• Offer discounted prices for purchasing 6, 8 or 12 laser sessions as a package upfront. This incentivises completing the full course of treatments.

• Offer a free touch-up treatment after a certain number of paid sessions.

• Provide referral rewards - existing patients get 10% off for each new patient they refer to your clinic.

• Give a wedding season special - discounted hair removal packages for brides, grooms and wedding parties.

Membership Plan

• Consider a membership-based loyalty program with monthly fees giving access to discounted unlimited laser hair removal during membership. This creates ongoing recurring revenue.

• Membership perks can include complimentary consultations, priority bookings, free skin products, birthday discounts etc.

• Make cancellation easy and terms flexible to reduce member attrition. Offer monthly or annual membership options.

Partner with Related Businesses

Strategic partnerships with complementary businesses can expand your target reach.

Cross-Promotions

Partner with local:

• Spas and salons to offer laser + facial or massage packages

• Gyms and fitness studios to bundle gym memberships with hair removal plans

• Dermatology clinics for combined skin treatment offers

• Plastic surgeons to market your services to their patients

• Permanent makeup professionals to co-market to beauty audiences

Marketing Channels

Promote partnerships by:

• Co-branded print and digital ads - share costs and widen reach

• Cross-posting social media updates and co-hosting events

• Joint email broadcasts to each other's customer lists

• Displaying brochures and materials in partners' offices

• Listing partner services on your website and vice versa

Warm Referrals

With partnerships in place, encourage:

• Warm referrals between businesses e.g. doctors referring patients to your clinic

• Sharing success stories of mutual clients who used both services

• Introductory discount offers when referred by a partner company

Host Educational Events

Host in-office events like free consultations, treatment demonstrations, workshops, and seminars to establish your clinic as an authoritative expert in laser hair removal.

Lunch & Learn Series

Host a free monthly “Lunch & Learn” series at your clinic where prospective clients can sign up to learn about laser hair removal over a provided lunch. Have your dermatologist or technician discuss topics like:

• How laser technology works for permanent reduction

• Procedures involved in treatment sessions

• Candidate criteria - skin/hair types suitable for lasers

• Before and after care for optimal results

Open House Events

Hold quarterly Open House events where new customers can:

• Take a clinic tour and meet staff

• Observe live demonstration treatments

• Participate in Q&As with your provider

• Enjoy refreshments and special promotional offers

Partner Workshops

Conduct educational seminars and workshops along with your partner businesses - e.g. a plastic surgeon can discuss body sculpting, while you cover laser hair removal for optimal surgical results.

Blog and Vlog

Content marketing through blogging and vlogging (video blogging) boosts your clinic's visibility and trust with potential patients researching hair removal options.

Blog Content Pillars

Create a blog content calendar covering topics like:

• Laser hair removal basics - how it works, safety, efficacy

• Treatment comparison guides - laser vs. waxing, electrolysis etc.

• Before and after treatment guides - prep, skincare, results timeline

• Cost overviews - price ranges, cost per treatment, packages

• Ideal candidate criteria - skin types, hair color, age etc.

Vlog Ideas

Record and share videos for laser hair removal treatments:

• Answering common patient FAQs

• Documenting real patient treatment journeys

• Touring your clinic's facilities and laser technology

• Interviewing specialists on techniques, misconceptions etc.

• Following staff for a day - background on providers

• Resharing patient testimonial videos or reviews

Run Targeted Ad Campaigns

PPC and paid social media ads allow laser clinics to target consumers actively searching for permanent hair removal in your area. An effective PPC for laser hair removal business strategy can help you reach motivated leads looking for these services locally.

PPC Keyword Targeting

Run Google/Bing Ads with a mix of:

• Broad match keywords like "hair removal" to capture general interest

• Phrase match keywords like "laser hair removal Melbourne" for local searches

• Exact keywords like your special service names - "Diode laser hair removal"

Audience Targeting

Use demographic, geographic, behavioral and contextual targeting to reach your ideal prospects including:

• Women aged 18-60 interested in beauty procedures

• Local geo-fences around your clinic location

• Previous site visitors or app users

• People reading beauty articles and publications online

Creative Optimisation

Test multiple versions of ad copy, offers, images, videos, and extensions. Measure cost per lead for each variant.

• Image ads with before/after photos

• Video ads showing clinic interiors or patient reviews

• Ad copy focused on special offers or limited-time discounts

• Offering free consultations to book appointments

With a sound digital marketing strategy utilising various platforms and partnerships, laser hair removal businesses can scale up their clientele, revenue, authority, and market share in their region. The above tactics provide avenues for cost-effective growth and expansion. Consistent and quality marketing elevates emerging brands into leading providers in the aesthetics space.