In the beauty and salon industry, standing out on Instagram is key to attracting new clients and driving bookings. With over 1 billion monthly active users, Instagram offers an unmatched opportunity to showcase your salon's brand, services, and style to a targeted audience.

Leveraging Instagram ads is one of the most effective ways to reach more potential clients and convert them into bookings. Recent data shows that 72% of salon and spa customers discover new businesses on Instagram. Instagram ads allow you to get your content in front of these users at the moment they are searching for salon services. When it comes to Instagram marketing, ads give salons a powerful tool to connect with potential clients.

Here is a complete guide to utilising Instagram ads to gain more salon clients:

Choose the Right Objective

With Instagram ads, you first want to choose an objective that aligns with your goal of acquiring new salon clients. The top options are:

- Traffic - Drive visitors to your website or booking page

- Conversions - Optimise for actions like bookings on your site

- Messages - Promote engagement in Instagram DMs

Salons may find the best results with conversion objectives, as you can prompt users to book directly through your website or Link in Bio.

Create standout ad creative

Your visuals and copy must capture attention and inspire action in a few seconds. Use high-quality photos and videos that showcase your salon's style, services, and results. Recent trends show creative with a consistent color scheme performs best.

Write compelling ad copy highlighting the transformative experience clients get at your salon. Use inspirational messaging focused on making them look and feel their best.

Include a strong call-to-action, like "Book Now" or "Schedule Today." Add a clickable link to your booking page or DM inbox.

Target your ideal clients

Use Instagram's detailed targeting options to ensure your ads reach those most likely to book salon services. You can target by location, age, gender, interests like beauty and hair care, behaviors like visiting your website, and more.

Lookalike Audiences based on existing clients are a great way to find similar users. Frequently refine your target audience for optimal results.

Promote new service launches

Instagram ads are the perfect way to promote new salon service launches, specials, products, or stylists. Create time-bound offers like 20% off for first-time booking and drive urgency with ads.

Retarget past customers

Create a Custom Audience of past clients and followers, then run ads to incentivise repeat bookings. People who already know your brand convert at a higher rate. Offer exclusives for returning customers only.

Track and optimise performance

Pay close attention to metrics like reach, clicks, landing page visits, and bookings from your ads. Adjust targeting, offers, creative, and budget to improve results over time. Instagram lets you A/B test multiple ad variations.

Consistent Instagram advertising targeted at your ideal clients, highlighting your salon's special services and offers, is proven to drive real bookings. Follow this guide to grow your client base today!